Before they understand language, before they walk, even before they can fully focus their eyes, babies instinctively reach for softness. A plush toy is often the first object they hug, the first “friend” they hold on to during naps, and the first thing parents pack when leaving the house.

For most people, a toy is a simple object—soft, cute, maybe a little magical. But for INFUNITY, a company with over two decades of toy-making heritage in Shenzhen, a toy is something deeper: a bridge between emotion and imagination, comfort and growth, play and learning.